The Rise of Clean Beauty: Understanding the Trend and its Impact on Skincare

The term "clean beauty" is more than just a buzzword or trend, but you aren’t alone if you aren’t sure what it means. This movement is centered around transparency and utilizing a safe and non-toxic ingredient range. It's rooted in the philosophy that beauty products can and should be effective without being harmful to your skin or health. For MBK, it also means that quality is the top priority and skincare should be personalized. 

Unveiling The Hidden Dangers In Traditional Beauty Products

In the pursuit of flawless beauty, many of us turn to trending products that contain chemically derived ingredients. From preservatives to fillers, fragrances, and lab-made alternatives to natural ingredients. Many of these chemicals are harmful to your skin, delivering short-term results or irritating your skin from day one. Or they are effective, but toxic to your health. 

Wondering how toxic non-clean products are? The average woman’s daily skincare routine exposes her to 168 chemicals per day. This number is generated by adding up the toxic ingredients in your toothpaste to your deodorant, shampoo, conditioner, body wash, facial products, makeup, body lotion, and more. 

If your products aren’t clean, they may contain:

  • Parabens
  • Sulfates
  • Phthalates
  • Formaldehyde
  • Dioxane
  • Talc
  • Synthetic fragrances
  • And other toxins

Empowering You Through Transparency

Ingredient range aside, knowing what’s in your topical products empowers you to personalize your skincare and make informed buying decisions. It’s easy to get caught up in creative marketing and beautiful packaging. Skincare and beauty products are also part of your self-care routine. So, the excitement of treating yourself and the color, aroma, or design is part of the fun. But buying your skincare products can be both—fun and effective self-care.  

Clean beauty isn’t only about what's in the products but also about the ethical standards implemented during the production process. 

This often includes:

  • Ethical sourcing
  • Sustainable farming
  • Fair trade practices 
  • Cruelty-free testing
  • Sustainable packaging
  • And more

MBK’s Prioritized Clean Beauty Since 1973

Many skincare and beauty brands have launched clean beauty lines in response to consumer demand, but Methode Brigitte Kettner’s been clean since our inception. Our Founder, Brigitte Kettner is a renowned German biologist and skincare specialist. Her passion for taking a homeopathic approach to skincare led her to open her own research institute in 1973. Ms. Kettner was inspired by finding natural solutions to her personal skincare problems, which evolved into the product range you know and love today. 

Kettner’s motto is:

"Facts are what count in skin research, but in skincare it’s the visible results that matter."

Unlike many skincare and beauty brands, our products contain a handful of ingredients. Most of our ingredients are naturally derived, and all are scientifically proven to be effective. We offer complete skincare collections for every season of life, as well as products designed to address individual skincare needs. 

We invite you to try MBK Skincare. 

If your current anti-aging products don’t deliver the desired results or are no longer effective, we invite you to consider MBK. 

  • Our Classic Line includes a mix of all-age essentials and products to address individual skincare issues.
  • Our Aqua Pure Line is a proactive collection ideal for those in their teens and 20s who aren’t yet showing visible signs of aging. 
  • Our Anti-Aging Lift Line is designed for those in their 30s and 40s. It contains ingredients designed to reverse and slow aging. 
  • Our Age Reversal Line is designed for those in their 50s and beyond. It’s antioxidant and moisture-rich to both repair and slow aging. 

We also have a variety of spa-quality skincare devices used by both estheticians and our everyday clients. 

Rest assured that MBK always has and always will practice clean beauty principles!

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